Normally, search engine optimization is defined as the approach that is used to enhance the number of users in a website by attaining a high ranking in search results. The SEO services in Chennai use search ranking factors on search engines to identify which sites must display in search results and how to rank on websites. Search engine and google ranking algorithms play an important role for businesses to update ranking factors and scan SEO audit sites regularly. There are several ranking factors on SEO that allows websites to appear high on search engine result pages depending on information relevant to search keyword and backlink quality pointing to particular web pages.
Site security
One of the best ranking factors on SEO is site security. The usage of HTTPS encryption is termed site security. Sites with HTTPS encryption provide SSL certificates to create secure connections among websites and clients.
Crawlability
After site security, crawlability enables search engines to scan websites and check information to identify what the page is about and how to get pages ranked. If businesses need Google to rank on-site, then permit search engines to crawl on the website properly
- First, submit a sitemap to the top search engines
- Check index status in Google search console to check the number of pages that google gets crawled on the site
- Use robots.txt clearly to check which page on the search engine must access and ignore.
Mobile-friendliness
Next to the crawling process is mobile friendliness. It refers to how a website views and works when certain business people look on mobile devices. Normally, mobile-friendly sites deliver a better customer experience by using responsive design that adjusts information to look good on each screen size. The SEO company in Chennai uses mobile-friendliness to check whether a site is responsive or not. After checking, submit the site to google mobile-friendly test options. After clicking the mobile-friendliness option, it shows issues that occurred in the website.
Page load speed
One of the important factors of ranking in SEO is the page load speed. Search engines identify their concern web page shortly and display the sites much faster to the users.
User engagement
Search engines allow customers to identify which page must get promoted in search rankings.
Therefore, the digital marketing service in Chennai allows business people to understand the importance of using several ranking factors on SEO to rank their webpage effectively.